Selling a Business in Chullora — Sydney Business Broker
Richard Matthews is a Sydney business broker specialising in the sale of wholesale, distribution, and food trade businesses in Chullora NSW. Confidential appraisals for businesses valued $2M–$50M.
Typical multiple
2.5–3.5× EBITDA
Deal range
$2M–$15M
Sector focus
Wholesale & Distribution
About This Precinct
Chullora — Business Sale Market Overview
Chullora is an established industrial and wholesale precinct in Inner Western Sydney (postcode 2190), located in the Canterbury-Bankstown LGA. The precinct is home to a dense concentration of food wholesale, import and distribution, and logistics businesses, many serving the broader Sydney metropolitan market. Businesses in Chullora typically trade on EBITDA multiples of 2.5–3.5× for wholesale and distribution, with food businesses achieving higher multiples where proprietary products or exclusive distribution agreements exist. Richard Matthews of Link Business NSW is a business broker operating in Chullora who specialises in the confidential sale of established businesses valued between $2 million and $50 million.
Chullora's business landscape is dominated by food wholesale and distribution, import and trading businesses, and logistics operations serving the Sydney metropolitan area. The precinct's proximity to the Sydney Markets and major retail distribution networks makes it a strategically important location for food and consumer goods businesses.
From the Broker — What I See in This Market
"Chullora is one of the most interesting precincts to work in because the buyer pool is genuinely diverse — you get trade acquirers looking to consolidate distribution networks, offshore buyers from Southeast Asia and the Middle East who understand the import trade, and occasionally private equity platforms building food distribution roll-ups. The businesses that attract the most competitive tension are those with exclusive import or distribution agreements — an exclusive arrangement with an overseas supplier for a product category is a genuine moat, and buyers pay for it. What kills deals here is customer concentration: if 40% or more of your revenue comes from one retailer or food service group, sophisticated buyers will either walk or restructure the deal with an earn-out tied to retaining that customer. Diversify your customer base before you go to market if you can."
— Richard Matthews, Link Business NSW
Your Broker

Richard Matthews
Link Business NSW
Richard has sold wholesale and distribution businesses across Inner Western Sydney and understands the valuation drivers specific to Chullora — customer concentration in food service and retail, import exclusivity arrangements, and the impact of lease terms on large cold-storage facilities.
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Common Questions
Selling a Business in Chullora — FAQ
Richard Matthews of Link Business NSW is a specialist business broker serving Chullora and the Inner Western Sydney industrial corridor. He focuses on wholesale, distribution, and food trade businesses valued between $2M and $50M.
Further Reading
Sector Guides for Chullora Vendors
Ready to Sell Your Chullora Business?
A confidential appraisal costs nothing and takes 60 minutes. Richard will give you a realistic price range and a clear picture of what buyers in the wholesale & distribution sector are paying right now.
